FRIKA DESIGNS 

FRIDAH NGUGI’S PROFILE
Fridah Ngugi is the founder and creative director of Frika Designs, a fashion
design company based in the towns of Embu and Meru in the Mount Kenya
Region. The company is headquartered in Embu.
Frika Designs creates African themed outfits serving both male and female clients,
inspired by African culture and modern fashion trends. Established in 2014, the
company serves individual and corporate (organizations, corporations, traditional,
cultural and celebratory parties) clientele, both local and international.
Fridah works closely with clients, incorporating their requirements and
specifications – designs are often made to measure. The personal touch is extended
to training her clients in dressing etiquette. This personalized service has grown the
client portfolio to all parts of the country.
Fridah believes in continuous improvement and innovation, thus bettering her
business practices and client relationships. This approach keeps her up-to-date on
the most relevant and innovative details and designs in the fashion industry.
Her influence has inspired many within her local community and, to a broader
extent, her region, to adopt African-inspired outfits into their wardrobes. African
fabrics and bold colors characterize her workmanship, representing her Kenyan
heritage and roots. She integrates clear cut designs and neat finishes to incorporate
elements of modern fashion into her creations.
At the core, elegance and vibrancy manifest in all her work.